First, you need to choose a goal - sales, service, loyalty. Based on this, select communication formats:
sales – Greece Phone Number Address about discounts, sales, reminders about unpaid orders, access extensions
service – changing order status, verification, account access, reminders about important things for the client
loyalty – information about the loyalty program, collecting feedback, congratulating on holidays
The strategy should also take into Greece Phone Number Address account the interaction of Greece Phone Number Address with other communication channels. The best approach is omnichannel . It allows the company to build a seamless transition from one source to another, always recognizing the client. For example: start communication on the website, continue in mail and finish in Greece Phone Number Address.
Omnichannel as a must-have for business
Omnichannel as a must-have for business
Omnichannel communication helps to find the most effective channel of communication with each client. For example: a person rarely opens letters in the mail, but often in the messenger. Then we first write to the messenger, if there is no response there - to the mail. And if the information is important - instead of a letter to the mail, we send an Greece Phone Number Address.
In our blog we talked about the two most effective combinations of Greece Phone Number Address with other communication channels:
Email+Greece Phone Number Address: 6 Benefits of Combining the Two Channels
Greece Phone Number Address and Messengers – The Best Omnichannel Communication Strategies
This way the company saves money on Greece Phone Number Address mailings and does not bother with the same type of messages in all available channels.
To build communication like this, you will need a CDP platform, such as Sendsay . It collects data about subscribers from different sources, processes it and helps find the ideal communication channel for each client.
Find out more about the capabilities of the Sendsay omnichannel platform →
- Select Greece Phone Number Address mailing service
We have already said that the platform should support omnichannel. In addition, it should have the following capabilities:
collection and storage of data about a person from different sources - website, applications, communication channels
segmentation of the subscriber base - by gender, behavior on the site and in the newsletter
personalize messages - add name or order information
automation – for sending trigger messages
More information about the selection rules is provided in the article “ Greece Phone Number Address mailing service – what to pay attention to when choosing it .”
Messages can be sent in two ways - via a mobile operator or a mass mailing platform that has official permission to send Greece Phone Number Address. The infographic below compares the capabilities of these methods, choose the one you need.
- Collect a contact base for sending Greece Phone Number Address messages
You can collect contacts via a form on the website or an offline questionnaire, as well as during registration or order placement. The main thing is to indicate the consent field for receiving advertising information. Also, somewhere on the website or in the questionnaire, you need to place an Agreement on the use of personal data, which sets out the rules for storing and processing the phone number.
And, of course, do not use contact databases purchased on the black market. Sending to them can result in a fine under Federal Law No. 152-FZ "On Personal Data" and ruin the company's reputation.