- Create an impressive About Us page to increase trust in your website
People value authenticity. Yes, that word has become a bit overused in marketing, but it still matters.
Think about your web browsing activities. What do you look for when you discover you're interested in a company or site? Probably the "about us" page.
You want to know who is behind the company, their position, vision, mission and services. A non-existent or empty about page sends a negative message. It says the company is hiding from something.
Add lots of detail, personality, and color to special database your About Me page. Provide as much hard data as possible, such as your business’s physical location, toll-free number , and more.
It’s also a good idea to add social proof, mission statements, and other details that give your company more substance.
- Test your search results to find potential errors
Ideally, you want your ecommerce products to show up in search. If they don’t, you’re losing traffic and sales.
A quick search for "Bluetooth Headphones" on Google displays sponsored results first, then organic results.
e-commerce product photos
Bluetooth headphone vendors want to appear as close to the top of organic search results as possible. If you're not there, check out the pages that are there.