Best practices for email marketing campaigns
Whatever type of business you run, effective email marketing is essential to reaching and engaging your audience.
However, its success depends on whether your email is opened or not. To achieve this, here are a couple of email marketing campaign best practices to follow:
- Grow your contact list organically
It’s always better to have more quality emails than more number ones. Buying contact lists may seem like a quick fix, but it will only hurt your open rates and land you in the spam folder.
Focus on growing your list naturally through opt-ins and interactions with people already on your list. This keeps you in line with data privacy laws like GDPR and ensures that the people you send your content to are actually interested.
- Write catchy subject lines
The subject line is the gatekeeper to the success of your email. It must be compelling enough to make recipients want to open and read your message.
Try to use subject lines of around 50 characters and whatsapp number list experiment with different tactics, such as creating a sense of urgency, asking a question, or using personalization and emojis (if appropriate for your audience).
Remember to A/B test your subject lines to see which ones work best, and consider using AI-powered tools to help you craft the perfect subject line.
- Avoid sending emails with "No-Reply" in the address
Sending emails from a “no-reply” address is a big no-no. It creates a barrier between you and your subscribers, preventing them from engaging with your content or opting out if they want to.
Instead, use a proper name in your email address, like jamie@mycompany.com. This small change makes a big difference in making your emails more human and approachable.
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