You’ll notice that Etsy uses multiple categories to help it appeal to different segments of its audience, from its Featured Shop section to its DIY tips articles.
- Be aware of what's happening in the world for contextual marketing
Let's discuss newsjacking briefly . It is the practice of taking a newsworthy topic and putting an industry spin on it.
The most famous example was Oreo cookies. During the 2013 Super Bowl power outage, the company posted this tweet:
e-commerce marketing - contextual marketing
It received nearly 15,000 retweets and was all over the news.
taste, you can stay up to date with brother cell phone list the latest news and trends and incorporate them into smart e-commerce marketing assets.
- Create an awesome Lead Magnet to get more leads for your ecommerce business
If you think lead magnets are only for service and information businesses, think again. Like blogs, lead magnets help you further integrate customers into your business and encourage them to buy.
For example, if you sell kitchen utensils, you could create a guide that describes 15 creative uses for a blender or other appliance.
However, the content must be valuable and usable. Include illustrations, recipes, and anything else that can provide added value to the reader.
Then , use a Hello Bar to advertise it.
Create an awesome lead magnet to get more leads for your ecommerce business
Easy, right?
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- Consider using free shipping
Free shipping is another great incentive to use in your ecommerce marketing assets. Think about it. People can buy things in their cities and not pay for shipping. Why should they add $10 to their bill if they don’t have to?
Add a minimum purchase price to your free shipping offer to reduce costs. More sales will offset the shipping costs.
he first place.