Online marketplaces can be divided into the following 4 types:
Vertical online marketplaces
A vertical marketplace offers goods or services from specific business areas of an industry. In many cases, these are so-called holistic solutions, i.e. packages of goods and services from the same business area. These bundles are curated by providers specifically for the customer, which requires their participation and excludes middlemen. This cooperation creates stronger customer loyalty, singapore email data which on the one hand brings planning security, but on the other hand also a certain degree of dependency.
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Example: Telecommunications company. It equips call centers, for example, and offers telephones, a telephone system, lines, connections, software, training, and a leasing contract for the equipment.
Horizontal online marketplaces
Horizontal markets, on the other hand, are not designed for a specific industry, but rather focus their products on a specific product range or function. The goods traded here are therefore in demand across all industries and the market is comparable to traditional department stores due to the variety of products on offer.