Size and wording of buttons, images, etc. It is preferable to carry out this type of test at a later stage, as their impact is (generally) less strong.
Rule 4: Focus on one variable
At the beginning of your optimization work, it is best to perform simple A/B tests. Multivariate tests (MVT) are more complex and require more traffic… For more information, here is a complete article on the subject.
There are several tools on the market to perform these tests: AB Tasty, Optimizely (paid). Google also offers the Optimize tool with a free but limited version. You will find on this link a comparison of the most used solutions in France.
Step 3: Analyze the results
Once the testing is complete, it's time to move on to the next step: evaluating the results.
But be careful not to rush this step. Because croatia number data you need to give yourself time to collect enough data for the tests to be valid.
- The hypothesis is validated: This assumes that the result is indisputable and sufficiently outperforms other tests. In this case, the next step is implementation . However, two questions must be asked first:
What is the implementation cost for this solution?
Is the expected gain greater than this cost?
You need to have an "ROI'ste" vision and carefully assess the technical constraints and the cost induced by the change.
The hypothesis is not validated : the test did not bring the expected improvement. In this case, do not “throw away” the results. Keep a good record of them because you can always extract useful information from them and use them for the following tests!
Neutral result : the hypothesis made does not lead to better performance. As in the previous case, you note the results and move on to another test.