Here we leave more information about the different integrations that can be done with GA4 Remarketing with Advanced Segments Advanced segments in Google Analytics 4 (GA4) allow you to create specific groups of users based on their characteristics and behavior. These segments are ideal for remarketing, as they allow you to show specific ads to the users who are most interested in them. 1. What are advanced segments? Advanced segments are a GA4 feature that allows you to create custom filters to segment your audience.
You can use a wide variety of criteria to lebanon number data create segments, such as: Demographics: Age, gender, location, etc. Technology: Device, browser, operating system, etc. Behavior: Page views, events, sessions, etc. Attribution: Attribution model, customer lifetime value, etc. 2. How are advanced segments used for remarketing? , you can use it to create a remarketing audience in Google Ads. This allows you to show specific ads to users who are part of the segment.