Ahrefs and SEMrush are titans in the SEO market and both have proven track records of rapidly improving SEO for millions of websites.
We’ve used each tool over the years and can provide an in-depth review of both. We’ve selected the top features these plugins have to offer and compared them side-by-side to see which one is best for you.
With that in mind, let’s begin our comparison. Here’s what we’ll cover.
Keyword research
Backlink Analysis
Website Audit
Rank Tracking
Competitor analysis
What makes SEMrush unique?
What makes Ahrefs unique?
Prices
Let's get started.
- Keyword research
SEMrush has always been known for its amazing keyword research tools. It generates keywords quickly and shows you which keywords are getting the best ROI (return on investment) for your competitors.
semrush overview
It also pulls in data from Google PPC (pay-per-click). This new zealand whatsapp data means that if you have Google Ads campaigns, SEMrush will analyze the search volume, interest level over the past year, and CPC (cost-per-click) for those campaign keywords.
Compared to Ahrefs, SEMrush generates significantly more keywords. That said, Ahrefs has built-in filters to remove unwanted keywords. So even though it offers fewer options, it offers the most valuable ones.
ahrefs keyword research tool
Ahrefs also divides the keyword list into categories like “phrase match” and “newly discovered,” which is a really cool feature.
When it comes to keyword research, we think both tools are excellent.
But if you're specifically interested in a keyword research tool, SEMrush is the best option.