Business goals are the definition of the path, time and means that will be employed to achieve a business objective. Business goals are important to establish the expected results and guide the sales team.
Have you ever had trouble setting goals for your business? Or maybe you don’t know how to manage them once you’ve set them? Don’t worry, this is a very common situation in the business environment and can happen for many reasons. However, in today’s article I will solve this problem that prevents your business from achieving the desired results. Keep reading!
First, when we refer to our goals, we are talking gambling data canada about measurable, time-limited milestones that are part of the development of a project. In the context of sales, therefore, they detail the results that need to be achieved in order to succeed in a broader purpose.
For example, imagine that you decide that your company needs to increase its profit generation in order to stay open. Working with your sales team, you think about defining what needs to be done to achieve this. Sell an X number of solutions? Reduce the cost of acquisition per customer (CAC)? Invest in how many ads per month? Note that all of these actions can be quantified, and therefore give rise to the so-called commercial goals.
There is a method created by Peter Drucker called SMART. It is widely used to better detail the activities necessary to complete goals or even to set sales targets in a more coherent way.
SMART is an acronym for the words: Specific; Measurable; Achievable; Realistic; Time-based.
Defining Business Goals
Analyze your market
It all starts with a market analysis. It is essential that your goals are realistic and clear. Otherwise, they can overwhelm the sales team, creating a lack of motivation that is detrimental to the organizational climate and, therefore, to the productivity rate.
By analyzing the market, you will have a better basis for deciding which goals are achievable and which will only lead to frustration. It is very important to observe the company's external environment, paying attention to fluctuations in the economic scenario, for example.