The old Google AdWords is what we know today as Google Ads, a platform responsible for showing users sponsored links based on searches made for specific keywords .
Some of the main differences that the tool offers are control over the budget and the way in which ads are charged: per click (CPC), views (CPM) or results (CPA).
Overall, Google Ads is an extremely relevant medium dominican republic phone number resource for companies that want to achieve online success and generate more revenue .
Do you have questions about what Google Ads is, what it’s for, how the platform works and what its benefits are? Then stay with me and read on!
What is Google Ads?
After a simplification-focused rebranding by Google, Google AdWords became Google Ads on June 27, 2018.
Through the platform, it is possible to quickly and effectively advertise services or products on the network. In addition, you only have to pay when people click on the ad to visit the website or view content , for example.
The great advantage of Google Ads is that your ads are displayed at the right time , to the right people. Whether on mobile devices or desktops , potential customers can come across sponsored links when they are searching for something on Google , watching videos on YouTube or on the tool's partner websites.
This explains the diversity of formats available on the platform, ads can be displayed in video, banners and appear in specific areas.
How does the platform work?
First, you need to define the maximum amount you want to pay for each click on your ad (during one month). After that, Google deducts this amount from the credit paid by card or bank slip, i.e. the tool operates on a prepaid basis.
You also need to create a list of keywords that characterize what will be offered in the ad. This way, when someone searches for a certain product in the search engine, they will find what you are advertising.
Here, users who campaign for the same type of service or product compete with each other to gain position in search results, as if it were a kind of auction .