If you are considering investing in a Customer Relationship Management system, it is essential to know the main types available on the market.
Local CRM
You are certainly already familiar with systems that work this way. They are physically installed on the devices used by the team. To keep this feature fully operational, it is necessary to have a dedicated server within the company , where the data is stored.
In addition, there is a need to maintain an IT czech republic phone number resource team to perform maintenance and updates as demand arises. Most companies are moving away from this model and seeking digital solutions with the same level of security and efficiency.
Cloud CRM
The trend of using systems based on Cloud Computing is increasingly present in organizations. Systems that use this technology operate 100% online . This is a great advantage, as it guarantees accessibility anywhere and at any time .
The entire system maintenance process is handled by the software provider and has reliable security mechanisms. Because of these features, the initial investment tends to be lower, which attracts small and medium-sized companies.
What are the differences between CRM and ERP?
ERP ( Enterprise Resource Planning ) is software designed to manage a business as a whole . It can integrate financial control, inventory management and people management routines.
It is composed of several modules, which can be purchased individually or together, to organize all flows. This tool focuses on the integration and sharing of relevant information , with the aim of improving communication and increasing productivity.
To better understand this difference, imagine that CRM could be a module within the ERP that manages marketing processes. In fact, many companies choose to integrate the system they use with a CRM solution for their commercial processes.
How important is CRM for sales?
By investing in this change, the company is creating the ideal environment for innovation and building a solid relationship with potential leads and customers. This is a strategic acquisition to improve the ability to manage potential customers and build customer loyalty.
As a result, it is possible to offer personalized attention and maintain regular contact . This is an advantage for both sales professionals and managers, who have an effective mechanism to capture new sales opportunities.