There are currently thousands of marketing and sales software tools that cover all stages of marketing. The offer is endless, but what is essential is to have at least two tools:
CRM
CRM is a tool that allows united states of america phone number library you to trace the entire relationship with the client or potential client , record calls, include notes and track the status and evolution of any prospect. To maximize its performance, it is essential to spend time characterizing our ideal client and the purchasing process in the tool. This will allow us to correctly segment and filter our database and get the most commercial benefit. A CRM can be as complex as you want, but some of its basic functions are the following:
Synchronize and coordinate all email communications in a single space.
Assign accounts and contacts to your sales team
Create and track tasks
Evaluate the journey of potential customers through the purchasing process
Set goals and closing probabilities for open offers
The offer is huge and varied. But if we have to choose between two options, we would choose Hubspot or Zoho . They are versatile tools that represent a significant qualitative leap for companies that do not use CRM.
Web analytics
There are also a number of alternatives in this category, but Google Analytics is sufficient to analyse all the data generated by a website:
Traffic volume
Origin of traffic (paid campaigns, organic traffic, social networks, referrals, direct traffic…etc)
What is the user's behavior (number of pages viewed, time spent, where they usually exit, on which pages they convert, etc.)