All users look for the shortest path to obtain information. Not for nothing, the tutorials that have the greatest visibility are those that come with images or videos. Images attest to the quality of a product and serve as a prelude when selling in virtual stores.
This exercise creates trust and transparency in consumers, and when potential customers view a product page, they are looking for proof of quality and value. This is why the most recognized brands include attractive photos to provoke positive emotions in the audience.
The idea of having aesthetically pleasing photos is to create a turning point for your customers and make a purchase. If you want this to happen in your online store, keep reading these tips that will allow you to have interesting images in your catalog.
Catalog images
What is product photography?
It is one that uses specific procedures to display products in an aesthetically attractive way, with the purpose of attracting potential customers to buy specific goods.
Product photography is an important part of online and offline advertising, so that any brochure, catalogue, billboard, advertisement and business website is successful in selling products to consumers.
More than 90% of the information communicated to the brain is visual. No matter how specialized an online store is, consumers are attracted first by the visible elements, and little or not at all by text.
Photos are a vital component in the decision-making mechanism of customers, who ultimately determine conversion and retention rates. Quality images identify a brand's image, creating a good first impression.
Tips to improve your catalog images
Make sure you have good lighting
Catalog imagesLighting can make your product look ugly or, on the contrary, make it look nice enough for customers to want to buy. Good lighting makes what you sell the center of attraction, and the customer gets an idea of what the product actually looks like.
We recommend that you use bright, natural light for your photos, so that the colors look good and the image doesn't come out blurry. Keep in mind that the angle of the lighting doesn't cast strange shadows, and always choose the brightest light.
If you're taking a photo at night, consider using LED bulbs, which are inexpensive and don't get too hot. Place a light in front, in the background, and on the side to give dimension to the product you're going to take a photo of. In photography, this is called the Three-Point Diagram and helps highlight the shape and depth of the photographed object, avoiding bad shadows.
Use a standard background for your photographs
You may use a black background for one bulgaria mobile phone number list product and a red background for another. However, it is the uniform backgrounds that make the products look better. Experts believe that white backgrounds show off photos the best, as they avoid distractions.
However, you can use solid-color backgrounds that match your brand and don't take away the focus from the product you want to sell. And if you don't have decent enough backgrounds, remember that you can edit the background with photo editing apps.
Catalog images
Maintain a consistent style in the photos
If you're someone who likes photos to go together like a collection, try to have each product have roughly the same dimensions within the image, so that the photo retains the same style.
Use a well-lit location within your office or warehouse and set up a photography studio. This will certainly enhance the consistency of your photos across the entire line of products you sell, helping the brand and the message the company wants to send.
Take into account all angles
When shopping online, have you ever wanted to turn the product you're buying over to see what's on the other side? From the customer's point of view, consider which angles of the product interest them the most.
These photos are often the determining factor in whether or not an item sells. So, allow customers to see the sides, back, bottom and top sections of the item. Remember that the best side of the product is all sides.