Every business needs to do marketing, but even more so for SMEs who want to keep up with their larger and better-known competitors in today's dynamic markets. To reach potential customers with their marketing, companies use various online channels such as email marketing, inbound marketing and social media marketing.
How can small businesses go about this? Tracking and optimizing campaigns across multiple channels is extremely time-consuming, but if they don't do it, SMBs may not achieve their goals of increased sales and long-term, stable customer relationships.
This is where marketing automation tools come in. They take over routine tasks so you have more time to work on your strategy and improve the performance of your marketing campaigns.
In this article, we'll take a closer look at some of the key uses and benefits of marketing automation platforms. How can they help improve customer experience and drive france telegram mobile phone number list business growth? Let's take a look.
What are marketing automation tools used for?
Marketing automation software is the umbrella term for a range of tools that can be used to automate routine marketing tasks . For example, an email marketing platform can help you automatically send follow-up emails or drip marketing campaigns to qualified leads. Marketing automation also includes things like automatic lead capture, lead scoring, and A/B testing. Companies often integrate their marketing automation tools with CRM (customer relationship management) software to get a holistic picture of their customer data and lead management.
The main purpose of a marketing automation solution is to streamline workflows and manage cross-channel campaigns. This means you don't have to worry about repetitive routine tasks like sending emails or SMS. This is a huge advantage, as many decision makers in SMEs are already busy enough and often don't have a separate marketing team. In fact, a recent survey of more than 1,100 SME managers conducted by Act! found that 69 percent of decision makers in small and medium-sized companies take care of all marketing and sales activities themselves - in addition to all their other tasks. The benefit of marketing automation is therefore clear: SMEs gain back valuable time and increase their overall productivity in marketing and sales.
In addition, marketing automation platforms help companies improve the customer journey by automatically sending personalized messages to prospects and customers and measuring their response. The result? Customers are more likely to stay loyal to the company. Using the data from their marketing automation software, SMBs can better understand their potential customers and guide them more easily through the sales funnel to achieve more conversions and deals.