Think about your audience first
It seems obvious, but it is not. When developing an correo de propaganda campaign , the focus should be exclusively on the audience. Without thinking about the benefits offered or the solutions sought by your audience, click-through rates will be far below what is desired. First look at your prospect's needs . If you try to sell something right away, you will have a high bounce rate. Think about who reads it and what benefit would it have for them to open your email marketing. If you only talk about yourself, without showing an important message to open, your message will be sent to the trash. Therefore, create a dialogue with your audience, providing them with relevant information. And don't forget to generate maximum qatar email list engagement on your channels by sharing blog posts and social networks. Listen to what your audience has to say and you will be able to provide more information of real interest.
Segment your email marketing base
It's important not to be too generic. The best way to hit the mark is by segmenting your base, as your message will meet the needs of those who receive it. Know who you're targeting and think about exactly how to communicate with that audience, personalizing your message as much as you can. Look for offers that are interesting to this audience and you'll gain their trust. Write very targeted emails for your segmented list, which will ensure there are no distractions. Then your llamadas a la acción (CTAs) will work much more effectively.
Perform A/B testing
There are a few technical issues to consider before launching your campaign. First, we need to consider the famous A/B testing . By using different themes for the same campaign, you will be able to find out the best approach for your audience. So, test different phrases for small samples of your base and analyze the results. Oh A/B testing can also be done with images and other elements of your email. But remember: change one element at a time. If you change more than one variable, you won't know which one worked.
Whimsy in design
Other important elements to look at to improve the delivery of your campaigns are design. An efficient email should be around 60% text and 40% images and should have a text-only version. Avoid long titles, heavy images, capitalized words and typical expressions like “free”, “click here” and punctuation marks and characters like “$$$”, “!!!” and “???”. Remember to create responsive designs as the world is completely mobile-oriented. Use attractive images.
Create automations
Automations really help to increase your sales. By creating automations, you will have more time to plan and optimize your marketing campaigns and actions. You will be able to create closer relationships with your base, since you will be able to manage your dirige more efficiently . The tools that allow these automations make it easier to measure results and help us to better understand the needs of our potential customers. If you already have a segmented base, automation will allow you to optimize the operation of your funnel and create more opportunities to close sales. It will also allow your audience to receive more and more information focused on their interests and will increasingly increase the engagement and success of your campaigns.