“Hey Siri, how do I optimize my content for voice search?”
According to Google, 20% of all internet searches conducted within their apps are voice-activated; that's approximately 1.7 billion daily searches.
Whether you're B2C or B2B, this is your best chance to reach potential customers. Otherwise, if your content doesn't speak the voice assistant's language, it's as dumb as a voice assistant.
How do you go about it?
Consider these eight voice search optimization tips to make your content acceptable to both humans and bots.
- Use natural language
Think about how you talk to your phone or smart speaker.
You’d probably say, “What is the best pizza restaurant near me?” as opposed to typing, “pizza restaurants New York City.”
This is what makes voice search andorra business directory different. It's intuitive and natural, just like talking to your friend.
Your content needs to mimic this natural tone Voice search optimization Tone down the formal style and adopt a more authentic style.
Here are some pointers to help you:
Avoid using formal words or technical terminology unless necessary. Use phrases that you would normally use in everyday conversation.
Break long texts into short, easy-to-understand sentences. This will make your writing feel more natural and keep your audience interested.
Use abbreviations like don't, can't, and im to make your text friendly and informal.
The personal pronouns I, we, you and us will establish a connection with the audience.
Finally, ask thought-provoking or rhetorical questions to keep the audience interested.