What does the welcome email flow look like?
To analyze your competitors' email mobile list marketing strategy , simply sign up for their newsletters, download their lead magnet and see how they perform online!
5) Define your lead magnet
The lead magnet is an essential element to be able to obtain data from your subscribers.
It's usually something free that you offer to your audience in exchange for their name, email address, and phone number.
The lead magnet must be something that adds value, that is interesting enough for users to land on your landing page and decide to leave their data in exchange.
For example, if you plan to offer a paid course for your online cooking school, a good way to get people early in your sales funnel is to offer them a free course on how to make fabulous appetizers in just a few minutes.
Once you have defined and created your lead magnet , it will be time to think about how to attract people into your sales funnel . The fastest way to do this is to invest in advertising and connect your ads to a landing page containing a contact form.
6) Choose your email marketing tool
There are also many tools for doing email marketing , so you will have to do careful research to see which one suits your needs and has the best value for money.
If you are starting from scratch, a great idea might be to opt for a free version , like the one offered by 4Dem , our internal email marketing platform.