Strategies that work are more relevant asia phone number than complete documentation ;
Collaborating with the customer is worth more than negotiating contracts;
Responding to change is better than following a plan.
In fact, within our work model there is a better division of tasks between team members and a 360° visibility on the general status of projects, which, combined with a quicker identification of impediments and problems, allow us to improve our work . Even the increase in the quality of deliveries is more effective because it happens in less time. But it is thanks to a constant alignment with the client's priorities that we at 4marketing are able to behave as if we were your internal marketing office .
The phases of the Agile methodology in 4marketing
Within the Agile methodology adopted by our communication agency , there is a process management model that gives priority, as already mentioned, to agility and objectives, and this can be done through Sprints . Sprints are nothing more than 10-day cycles to obtain results in terms of performance. At the beginning of the Sprints , the customers' objectives are clearly defined thanks to their planning through a Sprint Planning : one of the key "ceremonies" of the Agile methodology .
Each Sprint has its own agenda that looks like this: 1. for each project, the goal of the Sprint that is being planned is established; 2. the Grid Planning and the Marketing Backlog are discussed ; 3. a priority is assigned based on the importance of one User Story rather than another; 4. the Sprint plan is created between epics and user stories .