. Choose a specific topic
Your webinar can be on any topic, but it should be about something specific and relevant that your audience will find useful.
For example, if you are targeting people interested in e-commerce marketing, you could host a webinar on SEO for that particular industry.
To find out what's most likely to resonate with your target prospects, try one of these methods:
Analyze your social media pages: Look for posts and images that have been shared the most. These will lead you to content that could convert nicely into a webinar.
Review your FAQs: Are your customers and prospects asking the same questions over and over again? Identify knowledge gaps that you could fill.
Research your customers’ questions: Use a tool like AnswerThePublic to find out what people are asking. Review the results and decide which questions you could answer with your webinar.
Once you have an idea of your audience's interests, you're ready to finalize your webinar topic. Expertise is very important here, so make sure to choose a topic that matches your abilities and skills.
- Choose your team
A webinar typically has three main players. The success of your session depends on them, and I recommend that you carefully consider your options when choosing the following people:
The organizer: This is the key person responsible for developing the webinar content. He is also responsible for finding a suitable speaker and promoting the event. He is responsible for registrations and communicating with participants at the beginning and end of the webinar.
The Presenter(s): Presenters or subject matter experts should focus on developing and delivering the event. They handle scheduling and troubleshooting, webinar registration, and other details to help them deliver an engaging presentation.
Assistant(s): Assistants help answer questions that the presenter and host don't have much time for. They help by answering technical questions. (For example, "The audio and video are out of sync" or "There is no sound"). Assistants are often necessary for webinars with a large audience.