Get clear benefits Collect a potentially high number of leads. In this case, these are newsletter subscribers who can reconnect with your content; in other cases, they could be users who can be converted into customers or even new Social fans. If the initiative is significant, you increase your “Brand Awareness”: users talk about the initiative and share it. Luca Rallo on Twitter (32K followers) and many others shared the initiative spontaneously, producing further natural hype .
Quality content produced has a high link tongliao phone number list earning potential [We talked about Link Earning and Link Building here: www.bee-social.it/visibilita-google-aumentare-visitatori ]. Lots of leads can also mean some future customers or immediate monetization (we'll see how below). Costs and benefits as follows: man-hours for content creation (be it a calendar, an e-book, a guide, an infographic…); hours for the preparation of marketing automation mechanisms, for example through Mailchimp; graphics/design costs; costs of the tools used (e.
g. Mailchimp); any content sponsorship costs and general management costs. The Return on Investment of such an operation, however, is positive. The high number of leads obtained brings quality traffic to the site and online outlets, potentially interested in future content produced or - who knows - even the services offered. Furthermore, the interest in this free resource could have been directly monetized, suggesting users some specific online printers directly on the calendar download page, via an affiliate link.