Facebook groups for business activities A direct link to Facebook Groups and Group-related notifications has recently appeared in the main bar of each user profile. Of course, a Facebook group is very different from a fan page and they are not exactly alternatives. – in my opinion – when these situations occur: when you want to develop a community of people with a common goal or common interests; when you want the content shared in the FB group to come from multiple sources and be generated by the users themselves; when continuous dialogue and comparison between users is a fundamental component.
But the great visibility that posts in a group cnb directory have (and those on a page do not) greatly unbalances the choice in favor of groups - often regardless of the purpose - and risks influencing the preferences of brands and freelancers who want to create a communication channel on Facebook, perhaps rich in valuable content searchable over time. In my opinion, Facebook will sooner or later have to also take action on this freedom enjoyed by Facebook groups, true free ports of engagement .
Furthermore, the tools available to admins to more easily manage these communities, modern evolutions of forums, have increased: there are some external tools to observe some additional statistics relating to the group, in addition to the insights introduced in the summer of 2017, which allow you to observe the geographical distribution of members, the growth of members over time, the posts with the greatest involvement, the moments in which the community is most active, the general data on engagement and interactions,