The final outcome of which can only be discovered by releasing your data. I invite you to answer the questions to immediately understand the difference with the usual Inbound Marketing projects. Below are the strong points of this case study, in my opinion. I divided them along two fundamental results: quality of leads and cost of contacts received. To improve the quality of Leads 1. , the questions are complicated and require some thought, as well as being quite subjective.
An online search is not enough in many australia database directory cases. So these are deliberately questions for advanced users . There are 15 multiple choice questions, which require time. This means that 1) the survey is aimed at professional users of Fb Ads; 2) the survey is aimed at motivated users, who want to invest some time to discover something new, which can improve their work on Facebook. This is an excellent filter to improve the quality of leads that will respond to your questions.
- Detailed final data release form At the end of the survey, the form for releasing your data is detailed, requires various personal and professional data, without exaggerating. There is no fear of losing users in this fundamental phase of the Lead Generation project: better a few contacts, but good ones. 3. Nurturing with clear value The very first email summarizing the score obtained is full of valuable content, such as the guide on Advertising with Facebook and Instagram or the Ads Benchmarking tool.