Also, if you've read the posts about Edge Rank, you'll have noticed that the margin for error is very small .
Imagine your Edge Rank as a battle between what you publish and the rest of the content that competes for the same spaces as you.
Every time one of your posts gets a good reception, you move your hand a few inches towards the table… but every time that post doesn’t work, it’s your hand that moves back a few inches…
If, on top of that, you're not managing a fans data project for laughs where you can post videos of cats falling off a table or fat guys dressed as Spiderman and you're forced to follow certain corporate patterns, as well as post commercial content from time to time, things get even more complicated.
In this first part of the post I have presented the conceptual bases that you need to be clear about when planning a content campaign on Facebook, it is not simply about posting the content that you have worked hard to produce.
That's not enough.
You will need to pay special attention to the platform and produce the types of content that can truly engage your community in that context in order to achieve results.