Unfortunately, there are still too few companies that build their marketing and communication strategy with Prospects in mind.
If you have also used this approach, perhaps you should rethink your marketing strategy and integrate it with a brand strategy.
Given the premises, we tell you that your brand strategy must also be ja phone number focused on those who are not yet customers, but can become one.
Think about your typical people: tastes, interests, fears, expectations and how your product can meet their needs.
The goal? To create a positive brand experience that will leave a good memory in the user. This is the first step to build an emotional relationship between the brand and people.
Getting their attention is the only possible strategy to be remembered at the moment of purchase, among so many competitors.
Brand Experience Agency: 4 elements for you!
To put brand experience in its rightful place within your digital marketing strategy, consider some mechanisms of the relationship between people and the brand.
- The user's perception of the brand
It is formed through audio, video, images, colors, words and above all interactions. Interactivity is an important vehicle for memory: it recalls past actions and is easier to remember in the future. If the user has had a positive perception of the brand and has exchanged pleasant interactions, he is more inclined to consider its products at the time of purchase;