For correct indexing, and to improve the user's browsing experience, it is essential to carry out correct internal link building.
Basically, each page and/or product that make up the e-commerce must contain one or more links within them, to one or more contents of the site itself.
In this way, spiders, following the link, correctly index the site.
Furthermore, thanks to the links, the user is led to open other product or explanatory pages, to delve deeper into the topics of interest to him.
These concepts are the basis of the Inbound Marketing Strategy.
Thanks to the implementation of Google Analytics that ar numbers we will tell you about later, you can analyze user behavior and discover that, thanks to your internal links, they visit a greater number of pages.
Point 8. Domain Popularity and Authority
8.1 Popularity
Indicates the popularity index of an e-commerce site. This does not mean that the site is particularly competent in a specific subject, but that it is known to the general public.
8.2 Authoritativeness or Domain Authority
Domain Authority is one of the most important factors in SEO Search Engine Optimization , not to be confused with Popularity.
A site is authoritative when it is recognized by the community as Expert in that given subject.
For example, a Journalist may be extremely competent in a particular subject, be recognized by that specific Community, but not by the Collective.