A diverse group of five people, smiling while using their smartphones, showing different ages and styles.
In this article we will see how to share a story on Instagram, or a post in stories.
Social media has brought lifeblood to brand marketing strategies. Its power to create engagement and community has made the relationship between people and companies immediate.
Thus, social strategies have become cornerstones of marketing and communication.
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As we often say, social media amplifies your communication and can help you increase customers, contacts and sales.
Instagram is one of the most used social media platforms, with 1000 mobile phone numbers approximately 2 billion monthly users worldwide.
In recent years, Facebook has adapted to some of Instagram's trends, to the point of acquiring it under the Meta banner. But one of the features that distinguished Instagram from Facebook at the beginning was that of stories.
Today present on the major social networks, stories are 60-second content. They remain visible for 24 hours and have great potential for user engagement.
Instagram Stories in Brand Strategies
Stories in the Instagram strategies of brands Factory Communication
Brands have not missed the potential of stories and are using them to build relationships with followers.
One of the most exciting aspects is that stories are interactive. You can add gifs, music, polls, countdowns for product launches, etc.
The publication of stories is therefore an integral part of the actions envisaged by companies' social media marketing strategies.
In some cases, however, brands can choose to share stories from other profiles. For example?