Your social media marketing strategy should include sub-strategies for all the platforms you use.
So you will have an Instagram strategy, a Facebook social strategy, etc.
Every strategy is aimed at achieving a goal.
So set SMART goals (specific, measurable, acceptable usa lists realistic and time-bound) for each profile you use.
Factory Communication Define your social strategy
Point 5. Review your social strategy, plan and experiment
Now that you’ve completed the data collection portion of your Audit, it’s time to move on to action.
The information you’ve gathered needs to be transformed into actions that improve your social strategy.
In general, you can use the findings from the Audit to:
continue to work on the strengths of your social media marketing strategy;
mitigate weaknesses, which did not lead to the expected results;
renew your presence on social networks. The social universe is constantly evolving and you can experiment with new platforms, if you think they will help you
achieve other business goals.