Financial Services
the financial services industry shows strong initial interest in inbound content, with an email open rate of 58.49%.
Retail
The retail industry is showing growing interest in inbound marketing, especially when it comes to landing page conversions.
With a conversion rate of 17.6%, retail is among the most effective sectors in transforming initial interest into concrete actions.
Technology and High Tech
With an email open rate of 46.32% and a click-to-open rate of 9.88%, the technology sector shows a solid interest in inbound strategies, likely due to the innovative nature of the sector itself.
It is important to note that while these sectors show particular interest, inbound marketing is gaining ground in various areas of the Italian market.
The overall growth of the digital market and the increase in azb directory investments in content marketing suggest an increasingly widespread adoption of these strategies in various sectors of the Italian economy.
Do inbound marketing to acquire new customers and contacts
You may have already guessed that Inbound Marketing is perfectly suited for lead generation (and for the subsequent steps up to purchase).
We have also already said that it is based on the content of websites, blogs, ebooks, guides, etc. that are offered free of charge to users.