Therefore, Instagram stories and TikTok reels are effective. The older ones, the boomers, prefer longer and more specialized content, often of an educational nature, such as interviews or podcasts. The most used social media or social network by this target group is Facebook. Now that we have framed the audience's tastes, let's define the trends related to the format and type of content to create performing posts.
Which format performs best? It is no news that social networks and social media are the kingdom of multimedia content. The video format is increasingly popular and is ew leads establishing itself as a constantly growing trend. 50% of Hubspot respondents said they plan to increase their investment in short-form video production.
It will be the most used format in 2022. We recommend that you include videos especially in your Instagram plan and of course on TikTok. There is another video format that is gaining ground and on which industry insiders are placing a lot of emphasis: live video . It is used by brands in various sectors. From our point of view it can be particularly useful for those who have an e-commerce, as a place to present products, show them, propose real-time offers.