Facebook Instagram , in a recent press release, revealed how its algorithm works exactly . If at its birth, the photographic social network showed the posts published in chronological order, today we find ourselves with a feed based on relevance .According to Instagram data, before this algorithm change, users were unable to see 70% of all posts and 50% of those published by friends .
Data in hand, it has been demonstrated that the change has led the platform members to see 90% of the posts of their friends, as well as those of the companies they follow . Let's now see whatsapp number how the algorithm has changed and what are the factors that contribute to the viewing of posts by "followers" on Instagram, which can be summarized as: interest recency relation It all starts with Instagram predicting the potential engagement of a published content.
This is done through artificial intelligence, which is able to understand similar content that individual users have previously enjoyed , which is why we talk about interest . Another fundamental factor is recency , or the timing with which a video or photo post is published. Although less important than in the past, the time factor remains one of the ingredients that make up the new algorithm.