Why would your client need a stainless steel refrigerator with anti-fingerprint treatment, LCD screen and Touch Control integrated into the door, with Twin Cooling Plus System?
Indeed, why?
The fact that the refrigerator you are bulk data trying to sell shines more than the jewels in the heavy crown of the Queen of England will surely not be enough of a benefit for most of today's astute customers.
Some may be interested, especially those who are passionate about aesthetics and design .
But for the rest, you're going to have to keep answering other "whys."
Because it is much more energy efficient.
Okay, but that's a feature.
How do we translate this into benefits that compel people to buy?
Why do you care that Refrigerator X is more efficient?
Because it will use much less electricity and water.
AND?
That your client will save a lot of money in the long run, and will be contributing to creating a planet that our future generations can enjoy.
But let's go back to the "money" argument, which is the one that usually convinces the most.