- Audience growth rate
The audience growth rate is the rate at which your followers on social media are increasing (or decreasing). It is represented as a percentage change from one period to the previous.
The audience growth rate is calculated by finding the difference between the number of followers at the end of the period and at the beginning, and dividing it by the number of followers at the beginning.
an image showing a formula for calculating audience growth rate
Here's an example of an Instagram profile gambling dataset showing audience growth in one week:
An example of an Instagram profile showing the growth of its audience over the past 7 days
Why audience growth rate matters
Tracking your audience growth rate helps you understand how quickly you are gaining new followers.
Rapid growth can be a sign of an effective social media strategy. Slow growth can indicate the need for adjustments to your social media schedule and overall approach.
Social media key performance indicators focused on engagement
Engagement metrics measure how users interact with your social media content.
They show how engaged your audience is with your brand. This helps indicate how much they value your posts.