In our last post, we took a closer look at how you can work efficiently and from anywhere using CRM systems. Another important digital marketing tool is a newsletter.
The area of email marketing is constantly growing and is becoming increasingly important, especially in times of Corona. According to Statista, around 751,000 German companies used email newsletters in 2019 to attract more customers and ultimately generate more sales.
What exactly is an email newsletter?
Email newsletters are a form of email marketing that companies use to keep their recipients updated about a company, products, a specific topic or an industry. They often hit postcontain links to the company's online content or sometimes to relevant external content.
A newsletter is particularly recommended for small businesses because creating and sending one is practically free. And: A newsletter offers you the opportunity to get in touch with a large number of people. However, it is not an easy task to create a good newsletter that people want to read.
How do you go about creating a newsletter that is appealing in terms of content and meets the latest technical requirements? What do you need to do to be able to send it tailored to your specific target group without much effort? And how can you track whether your email is even opened and whether your newsletter campaign was successful or whether you need to make adjustments for future mailings?
In the following article, we will answer all of these questions and show you step by step how you can create a promising newsletter yourself without much effort or knowledge.