Have you ever landed on a landing page that, even though it was written in your language, you didn't understand anything that was being said?
Unfortunately, this happens more often than desired. Some companies believe that by displaying all their technical knowledge on landing pages full of business jargon, they will achieve greater recognition.
However, they are an example of what not to do. Landing pages written in jargon will not get you to your conversion goals .
Forget landing page jargon. You write for people.
The most important thing to remember is that a landing exchange data page is meant to be read by people . That's why it's essential to avoid all the usual jargon that fills the official speeches of many companies.
What's the point of writing two lines with a definition of a service that no one but your company understands? The only thing that will do is make the user flee from the landing page. If they don't understand your proposal, it's difficult for them to end up buying it.
A good landing page , as seen in the example at the top of the post, puts itself in the users' shoes and tries to explain to them in a simple and clear way what they will find if they fill out the form and click on the CTA . Without complicated vocabulary. Without convoluted formulas from the language of many businesses. Without trying to overwhelm visitors with jargon that no one understands.
The only way to increase conversions from your landing page is to speak to the user as if you were speaking to one of your best friends. Try to simplify all the content. If there is a phrase that you would not say in your daily life, replace it with other simpler terms. Only in this way will you pave the way for the conversion of your visitors.
At Antevenio Go! we create multiple variants of your landing pages for each channel and ad group, optimizing the Adwords quality score and the click-to-lead ratio. Shall we talk?