Smart Bidding is the set of strategies that we can apply in our Google Ads accounts to take advantage of automation and artificial learning . These smart bids are different from others because they occur at the time of the auction and are capable of controlling hundreds and even thousands of parameters at once to meet the objective we have set.
With manual bidding, a manager must control about 16 or 20 variations or adjustments to improve campaign performance . With Smart Bidding, Google's algorithm gives advertisers the power to inspect a broad spectrum of signals to implement adjustments at all levels of the campaign.
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What are the Smart Bidding available?
Smart bidding can help us achieve our whatsapp number philippines business goals, or at least the most important ones: increasing sales, increasing profitability and getting potential customers.
To achieve this, Google has designed 4 Smart Biddiing :
Maximize conversions : to increase sales or leads.
Maximize conversions with CPA targeting : to increase sales or leads while controlling costs.
ROAS objective : to increase profitability.
Maximize Conversion Value – to increase profitability.
Maximize Clicks : to increase traffic.
How Smart Bidding Works
Maximize Conversions
The Maximize Conversions bidding strategy is designed to get the highest number of conversions with the defined budget. In this type of campaign, Google is free to achieve conversions at any cost, so it is advisable to have a certain historical record before switching our campaigns to this type of strategy.
Maximize Conversions with Target CPA
The Target CPA bidding strategy has “migrated” to the new Maximize Conversions with Objective CPA . Its function is similar to the previous one, with the difference that we can tell the algorithm that we want to achieve conversions at a certain cost. The Google algorithm will work to achieve that average cost and thus obtain the maximum number of conversions possible .