Breaking news, don't miss out on the photo! This section is all about news, so today we'll talk about the evolution of e-commerce: s-commerce.
What!! That's right, the new trend is not a link that sends you directly to the virtual store, that's a thing of the past, now you can buy directly from the social network. Of course, only if you have Instagram .
The origins
It all started with the need to display products, a virtual shelf. Little by little, the need to differentiate was created, causing each network to have its main netherlands email list 6 million contact leads characteristics linked in some way to e-commerce .
That's where Pinterest came along, the great precursor, a social network that displays your products as works of art.
Everything was going smoothly, evolving according to expectations, with the classic Link Building style of increasing the number of visits through a direct link to the virtual store, until Instagram, Facebook 's little brother , arrived and revolutionized everything.
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Ladies and gentlemen, I present to you IGShopping
Instagram, fighting for its competitive edge in the market, not only facilitated the exposure of the product through artistic photos on social networks, but also, not content with that, it became the store itself. Why waste time clicking on a link to the store when you can buy it directly on the internet?
With the new IGShopping app, you don't need to leave the internet to buy something. In addition to the e -commerce link in the photo, you have the option to buy it directly . Yes, that's right, an innovation in virtual sales points. Why wait if you can buy it instantly? IGShopping: you saw it on Instagram , you liked it, you bought it in one click. Insights of this kind often turn into millions of dollars.
Always B e C losing is the first law of marketers; be on good terms with the market and the market will be on good terms with you. Instagram today can be considered a funnel tool that speeds up the process of driving leads to the moment of final conversion: while capturing and qualifying leads , it closes sales in one click! Instagram, all marketers thank you.
Same as every night Pinky, trying to take over the world
And now, the question we can't help but ask: Is this an experiment by Facebook to later apply it to its own platform? This would exponentially increase the possibilities of making transactions, but at the same time it could harm the user experience if the trend becomes excessive.