Not using UTM tags on all outbound links
Another common UTM tagging mistake is not using UTM tags on all outbound links. Outbound links are links that lead to other websites or landing pages outside of your own. When you're running campaigns or sending emails, it's important to track all of the outbound links to see which ones are driving the most traffic and conversions.
However, it's common to forget to add UTM tags to some of these links, especially if there are a lot of them. Without UTM tags, you won't be able to accurately track the performance of these links and you'll miss out on valuable data that could inform your marketing decisions.
To avoid this error, make sure to add UTM tags to mobilo tālruņu numuri all of your outbound links, including links in emails, social media posts, and other marketing materials. This will give you a complete picture of how each of your campaigns is performing and help you make more informed decisions about your marketing strategy.
Failing to test UTM tags before deployment
Another common UTM tagging error is failing to test UTM tags before deployment. UTM tags are small pieces of code, and it's easy to make a mistake when adding them to your URLs. To ensure that your tags are working correctly and tracking the right data, it's important to test them before you deploy them to your campaigns.
For example, you might accidentally add an extra character to a UTM parameter or forget to add a required parameter, which can result in incorrect tracking data. Testing your UTM tags before deployment will help you catch these types of errors and ensure that your tracking is accurate.
To avoid this error, set aside some time to test your UTM tags before deploying them to your campaigns. You can use a tool like the Google Analytics URL Builder to generate your tags and test them in your analytics software to make sure they're working correctly. This will give you peace of mind and help you make more informed decisions based on your tracking data.