To increase your chances of running a successful online business, you need to establish your target customer. Then, create a product catalog specifically tailored to their wants and needs.
To get started with a dropshipping business, ask yourself what niches you’re interested in. After all, sustaining a business for years to come is easier if you’re passionate and know your niche. Not to mention, when it comes to building a unique brand, authenticity is key – 86% of buyers prefer authentic and honest brands on social media. Sell products where you can show a genuine passion for your niche, and then find the best suppliers for them.
Once you have a few niches in mind, it’s time to validate your advertising database winning product ideas and your target market. For the uninitiated, ‘product validation’ refers to the process of confirming whether there is demand and benefit from a potential niche.
It’s essential to find a competitive niche that isn’t oversaturated in the dropshipping market but still gets enough consumer demand. In light of that, research should include thorough keyword searches that tell you how many people have recently searched for similar products. This can be done using free software like Google Keyword Planner. It’s also worth using Google Trends to see how many people have shown interest in your niche over time.
Sometimes, the more specific your niche, the better your chances. That is, fewer competitors are vying with you, allowing you to become one of the few merchants serving highly engaged customers. Think of it as being a big fish in a small pond. Take Indestructible Shoes , for example. This site targets customers with a specific problem: providing safe yet stylish work footwear. It’s doing exceptionally well, averaging around a million visits per month!
Create an online store
Once you’ve decided on a niche, it’s time to create your online store. Spocket, thankfully, integrates with all major eCommerce solutions including:
Shopify
Wix
Squarespace
WooCommerce
BigCommerce
The above solutions provide the tools to create and customize your online storefront without any coding knowledge. Even beginners can choose a theme, modify it, and populate their stores with custom content. That said, it’s worth doing some research to figure out which platform best suits your needs. For example, if you’re looking for highly scalable solutions with large eCommerce feature sets, Shopify, WooCommerce, and BigCommerce are the top contenders.